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Six Folds
From Flat To Built.

Every project runs the same six phases in the same order. Below is the whole sheet — what happens at each fold, who leads it, and what lands in your hands when it’s done.

01 02 03 04 05 06
Valley fold — we decide it together Mountain fold — we take it from here
Drawing Engagement Pipeline
Phases 06
Disciplines Brand · Web · Content · Marketing
Studio 2Fold Digital — Remote First

Fold By Fold

One crease at a time. Each phase closes before the next one opens, so nothing gets built on a guess.

P01 Valley fold Lead — you & us

Brief

A call, not a questionnaire. We want the problem in your words — what’s stuck, what you’ve already tried, and what winning actually looks like for you.

We do
  • Intro call and fit check
  • Map the goal to a scope
  • Written proposal and quote
You get
  • A scope you can read in one sitting
  • A quote with nothing hidden in it
  • An honest no if we’re the wrong studio
P02 Mountain fold Lead — studio

Discover

We dig into your business, your audience and your market before a single pixel gets made. Clarity first, design second — a beautiful answer to the wrong question is still the wrong answer.

We do
  • Audience and competitor research
  • Audit of what you have now
  • Positioning and message work
You get
  • A findings document, not a mood board
  • The strategy the rest is built against
  • A round to push back before we design
P03 Valley fold Lead — you & us

Design

A distinct visual identity and interface system, built to feel unmistakably yours across every touchpoint — not a template with your logo dropped into it.

We do
  • Art direction and visual language
  • Identity or interface system
  • Every key screen, not just a homepage
You get
  • Design files you own outright
  • A type, colour and spacing system
  • Revisions gathered into clear rounds
P04 Mountain fold Lead — studio

Build

Production-grade engineering — fast, accessible, and built to scale with your business rather than against it. Written to be handed over, not to lock you in.

We do
  • Responsive front-end build
  • Performance and accessibility passes
  • Content or CMS wiring
You get
  • A staging link from the first build day
  • Source files and assets in your hands
  • Checks across real devices, not just ours
P05 Valley fold Lead — you & us

Launch

The flat sheet becomes an object. We ship it, watch it, and hand you the keys properly — with a walkthrough, not a folder and good luck.

We do
  • Pre-launch checks and final QA
  • Analytics and search setup
  • A recorded handover walkthrough
You get
  • Every account in your own name
  • A written runbook for the whole build
  • A window of support after go-live
P06 Mountain fold Lead — studio

Grow

Marketing systems, SEO and performance campaigns that turn a strong launch into sustained momentum. A launch is a starting line, not a finish line.

We do
  • SEO and a content cadence
  • Paid campaigns and creative testing
  • Reporting written in plain language
You get
  • Numbers tied to your goals, not vanity
  • What we changed and why we changed it
  • A shortlist of what to do next

The Small Print

The parts of working together that usually go unsaid, said up front instead.

Communication One shared channel and one thread per decision, so nothing important lives in someone’s inbox. We’d rather send you a five-minute recording than book a status call.
Revisions Feedback is gathered and answered in rounds rather than drip-fed one message at a time. It keeps the work coherent and keeps the timeline honest.
Ownership You own the design files, the code, the domain and every account we set up on your behalf — from day one, not at the end.
Visibility There is a live link you can open from the first day of the build. No big reveal, no waiting to find out what we’ve been doing.
Scope Agreed in writing before anything starts. If it needs to change, we say so and re-quote before we do the work, never after.
Handover A recorded walkthrough, a written runbook, and time to answer questions once you’re actually using the thing.

What We Don’t Do

Being clear about this early saves everyone a month.

✕Reskin a template and call it a brand
✕Design by committee, settled in a meeting
✕Report impressions and call it growth
✕Hand over a folder and disappear
✕Hold your accounts or code hostage
✕Invent scope after the contract is signed

READY TO
MAKE THE
FIRST FOLD?

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